Cereplast on "The Green"

Robert Redford is supporting a series on his Sundance Channel that is dedicated to companies, issues, ideas and efforts in the new "green" movement, aptly titled "The Green", which is set to premiere tomorrow night at 9pm. Sponsored by Lexus and Smith Barney, the series will explore everything from global warming and alternative fuels to food choices and city planning, all of which will help make our planet a better place to live. While not complete, the website gives a lot of information about the people behind the effort around the globe and the companies dedicated to that effort: www.sundancechannel.com/thegreen. Having a force like Robert Redford and his foundation behind this series will surely get the attention of many!

I am also thrilled to report that Cereplast, Inc. will be featured in an upcoming episode of "The Green", with a projected air date of June 19. From the press announcement: In “Big Ideas for a Small Planet: Paper or Plastic,” the United States Post Office teams up with William McDonough to develop a “cradle to cradle” policy that will reduce the USPS’s environmental impact; Frederic Scheer of Cereplast creates biodegradable containers made from corn and potato starch; and the designers at Ford present a tour of the recyclable Model U, a concept car that embodies the “cradle to cradle” principle with its hydrogen fuel cell supercharged engine featuring high fuel efficiency and recyclable or biodegradable parts.

Cereplast has been a leader in the biodegradable food serviceware industry for a few years, making biodegradable resins out of corn, potato and other starches to great success. Cereplast’s products are used to manufacture plastic products that are biodegradable and compostable. This makes them key elements in the fight against global warming and instrumental in the national drive for energy independence. The company’s resins have received strong acceptance from some of the major plastic resin users in the United States including Solo Cup, Duni-Innoware, Genpak, and Alcoa Kama, a division of Alcoa (NYSE: AA).

I am proud to sit on the Board of Directors of Cereplast (www.cereplast.com) and play a role in making this planet a better place for my children and the many generations to follow.

-Brian